15. April 2019
Prof. Binh Minh Herbst,
06108 Halle (Saale)
The female duo A.MUSE creates interactive spectacles between art and design, technology and social entrepreneuship. By creating sensual, playful and inspiring experiences that connect people and make them happy, they develop extraordinary illusions for museums, galleries, marketing campaigns, festivals and showrooms. In times of digital change, they build bridges between the physical and digital worlds, between humans and machines – and use artistic methods to show how a merging and a convergence of both worlds can succeed in a playful way.
Since our first project during our studies in Multimedia|Virtual Reality Design at Burg Giebichenstein Kunsthochschule Halle, our focus lies on the merging the physical with the digital world. In times of digitalization, we believe it‘ very important to keep the tactile in mind. With our startup, we want to explore the possibilities of technology in a way that makes people happy – whether to experience learning content immersively, or to bring cultures closer, to make the childhood dream of flying come true, or to achieve a positive effect on the human psyche. Technology is meant to act more in the background, so that its interplay with poetic themes and images creates lasting impressions and magical moments. It‘ s our motivation to create truly beautiful, sensual and interactive experiences that make people marvel and happy. To achieve that, we are offering design services and are producing our own inhouse projects with artistic and social impact.
Since 2020 Binh Minh Herbst is professor for Game Art & Design at the University of Fine Arts (HBK) in Essen.
After graduating in 2016, we took different paths to gain professional experience. Christin worked for 3 years as a UI/UX designer at Outermedia in Berlin for clients in the fields of museums and education. Minh was self-employed as partner of prefrontal cortex working as art director/creative technologist for national and international clients, where she worked on developing holographic interfaces with the augmented reality glasses Meta 2 in Silicon Valley, among other projects.
Heart project: Songs of Cultures
Celebrating diversity and tolerance – with music and the magic of augmented reality. In the gamified learning experience „Songs of Cultures“, kids discover new countries and languages in a playful way. A fantastic educational game for the whole family, kindergarten and elementary school.
Age recommendation: 3 to 10 years
Platforms: App Store (iOS), Google Play Store (Android)
Funded by: European Fund for Regional Development (ERDF) within the context of the Digital Creativity funding programme of the Saxony-Anhalt Investment Bank, Art Foundation Saxony-Anhalt and Kloster Bergesche Foundation, Unity for Humanity / Tides Foundation
Clients & Partners
Intel / Microsoft / Meta AR / Deutsche Bahn / Stiftung Bauhaus Dessau / Jüdisches Museum Berlin / Deutsches Computerspielemuseum Berlin / Museum für Naturkunde Chemnitz / Franckesche Stiftungen / Chemnitzer Wirtschaftsförderungs- und Entwicklungsgesellschaft mbH (CWE) / prefrontal cortex / IJsfontein / Tea & Water Ltd. / needle.tools / Unity
Presentation & Portfolio
Founders Prof. Binh Minh Herbst & Christin Marczinzik; Photographer: Nilz Böhme
Founders Christin Marczinzik & Prof. Binh Minh Herbst; Photographer: Vahid Zarei
Studio view A.MUSE, Designhaus Halle, Photographer: Alexander Dalbert
Award ceremony ‚Kultur- und Kreativpiloten Deutschland‘ 2019; Photographer: William Veder
Award ceremony ‚Kultur- und Kreativpiloten Deutschland‘ 2019; © BMWi/BILDKRAFTWERK
Selected articles & podcasts
„Announcing our 2022 Unity for Humanity Grant winners“, 2022, Unity Blog
„Frauen gründen anders: Wie Female Entrepreneurship die StartUp-Welt aufmischt“ 2020, Business Punk, German
„Die Musen der digitalen Welt“ 2020, Volksstimme Wochenend-Magazin, German
„Wanderland. Eine Reise durch die Geschichte des Wanderns – Museumsmagazin Ausgabe 64“ 2019, Germanisches Nationalmuseum, German
„Perception is Reality. Artist texts“ 2017, Frankfurter Kunstverein
„Fly into Space on This Virtual Reality Swing Set“ 2015, Vice
Prof. Binh Minh Herbst
Co-Founder, XR Creative Direction
Co-Founder, Art Direction & Interaction Designer
Research & Development, needle
CTO & Consultant, prefrontal-cortex
Design Generalist, Photo & Video production