A.MUSE Presskit



Founding Date

15. April 2019


Prof. Binh Minh Herbst,
Christin Marczinzik



Press contact


Social Media



Office 106/107
Ernst-König-Str. 1
06108 Halle (Saale)


The female duo A.MUSE creates interactive spectacles between art and design, technology and social entrepreneuship. By creating sensual, playful and inspiring experiences that connect people and make them happy, they develop extraordinary illusions for museums, galleries, marketing campaigns, festivals and showrooms. In times of digital change, they build bridges between the physical and digital worlds, between humans and machines – and use artistic methods to show how a merging and a convergence of both worlds can succeed in a playful way.


Since our first project during our studies in Multimedia|Virtual Reality Design at Burg Giebichenstein Kunsthochschule Halle, our focus lies on the merging the physical with the digital world. In times of digitalization, we believe it‘ very important to keep the tactile in mind. With our startup, we want to explore the possibilities of technology in a way that makes people happy – whether to experience learning content immersively, or to bring cultures closer, to make the childhood dream of flying come true, or to achieve a positive effect on the human psyche. Technology is meant to act more in the background, so that its interplay with poetic themes and images creates lasting impressions and magical moments. It‘ s our motivation to create truly beautiful, sensual and interactive experiences that make people marvel and happy. To achieve that, we are offering design services and are producing our own inhouse projects with artistic and social impact.

Since 2020 Binh Minh Herbst is professor for Game Art & Design at the University of Fine Arts (HBK) in Essen.

Before founding

After graduating in 2016, we took different paths to gain professional experience. Christin worked for 3 years as a UI/UX designer at Outermedia in Berlin for clients in the fields of museums and education. Minh was self-employed as partner of prefrontal cortex working as art director/creative technologist for national and international clients, where she worked on developing holographic interfaces with the augmented reality glasses Meta 2 in Silicon Valley, among other projects.


Heart project: Songs of Cultures

Celebrating diversity and tolerance – with music and the magic of augmented reality. In the gamified learning experience „Songs of Cultures“, kids discover new countries and languages in a playful way. A fantastic educational game for the whole family, kindergarten and elementary school.

Age recommendation:  3 to 10 years
Platforms: App Store (iOS), Google Play Store (Android) 
Funded by:
European Fund for Regional Development (ERDF) within the context of the Digital Creativity funding programme of the Saxony-Anhalt Investment Bank, Art Foundation Saxony-Anhalt and Kloster Bergesche Foundation, Unity for Humanity / Tides Foundation

More about Songs of Cultures
More projects

Swing VR
Tree Potential Project
Bauhaus Digital
The Gaudy Woods
Bybassos AR
Ombre Fabula
Paper + X

Clients & Partners

Presentation & Portfolio

Presentation & Portfolio as .PDF (16MB)


Showreel 2019 / Download video (125MB)

Trailer Swing VR / Download video (26MB)

Co-founder Prof. Binh Minh Herbst in the image video of Burg Giebichenstein – University of Art & Design Halle / Download video (32MB), German

Songs of Cultures Trailer / Download video (27MB)


Download all images as .zip (11MB)

Founders Prof. Binh Minh Herbst & Christin Marczinzik; Photographer: Nilz Böhme

Founders Christin Marczinzik & Prof. Binh Minh Herbst; Photographer: Vahid Zarei

Studio view A.MUSE, Designhaus Halle, Photographer: Alexander Dalbert

Award ceremony ‚Kultur- und Kreativpiloten Deutschland‘ 2019; Photographer: William Veder

Award ceremony ‚Kultur- und Kreativpiloten Deutschland‘ 2019; © BMWi/BILDKRAFTWERK

The Gaudy Woods / Kinetic Interface ©A.MUSE

Founders Christin Marczinzik & Prof. Binh Minh Herbst

Founders Prof. Binh Minh Herbst & Christin Marczinzik; Photographer: Alexander Dalbert

Studio view A.MUSE, Designhaus Halle, Photographer: Alexander Dalbert

Award ceremony ‚Deutscher Computerspielpreis‘ 2022; © Franziska Krug/Quinke Networks

SWING VR at FILE Rio de Janeiro 2015 / Electronic Language International Fesvital ©FILE


Download Logo as .zip (623kb)


  • Unity for Humanity 2022, Imagine Grant winner with „Songs of Cultures“

  • Deutscher Computerspielpreis 2022, Category: Best Serious Game, Finalist with „Songs of Cultures“

  • GDD Indie Award 2021, Category: Best Studio, Winner

  • Media Award LEOPOLD 2021, Special prize interactiv, Winner with „Songs of Cultures“

  • Kultur- und Kreativpiloten 2019, Winner

  • nextreality.contest 2019, Category: Interactive Business, Finalist with „Swing VR“

  • DIVR Business Award 2019, in advanced selection with „Swing VR“

  • Saxony-Anhalt Businesswomen Award 2019, nominated

  • BESTFORM 2019, Finalist with „Songs of Cultures“

  • Annual Multimedia Award 2017, Winner Digital Talents with „Paper + X“

  • ADC Young talent contest 2016, Bronze for „Swing VR“

  • New Media Young Talent Award ‚Nachwuchspreis Neue Medien‘ 2015, 3.Place for „Swing VR“

  • Giebichenstein Design Award 2015, Finalist with „Swing VR“

  • Intel Perceptual Computing Challenge 2015, 2. Place

  • Autodesk Make a Difference Award 2014, Winner

  • Deutscher Computerspielpreis 2014, Finalist with „The Gaudy Woods“

  • The Most Amazing Game Award 2013, Finalist

  • Autodesk Student Expert Idol 2013, Winner

  • GIDE Award 2011, Winner


  • Tincon Hamburg, Germany

  • Tincon Berlin as part of re:publica19 under the theme tl;dr, Germany

  • Open Day of the City of Halle (Saale), Germany

  • Deutsche Bahn Mindbox Event Hauptbahnhof Halle (Saale)

  • ‚Wanderland‘ A journey through the history of wandering – Germanisches Nationalmuseum, Nuremberg, Germany

  • Oslo Night – HEK (House of Electronic Arts) Basel, Switzerland

  • Electronic Art in the disruptive age – FILE Belo Horizonte, Brazil

  • The Future of Making Things – Autodesk University Germany,  Darmstadt

  • Electronic Art in the disruptive age – FILE Brasilia, Brazil

  • Perception is Reality – Frankfurter Kunstferein, Frankfurt, Germany

  • Animated Hybridizations – Render Festival, Lima, Peru

  • Bitkom Summer party, Berlin, Germany

  • Touch here – FILE Vitoria, Brazil

  • Don’t let the wave slip away – FILE Sao Luis, Brazil

  • ITB Berlin – World’s leading travel trade show, Berlin, Germany

  • Dell Christmas party – Emotion Works, Halle (Saale), Germany

  • RAW Festival – Days of industrial culture, Chemnitz, Germany

  • Ruhrtriennale – Festival der Künste, Bochum

  • Big Tech Day 9 – TNG Technology Consulting, Munich, Germany

  • Media Convention 2016 as part of re:publica TEN, Berlin, Germany

  • ‚Spektakel Digital‘ – Burg Giebichenstein, Halle (Saale), Germany

  • FILE Anima + Games, Rio de Janeiro, Brazil

  • Push conference, Munich, Germany

  • Art Foundation Saxony-Anhalt, Halle (Saale), Germany

  • Clujotronic – Electronic Art Festival, Cluj-Napoca, Romänien

  • The new e-motion – FILE Sao Paulo, Brasilien

Selected articles & podcasts

„Announcing our 2022 Unity for Humanity Grant winners“, 2022, Unity Blog

„Geschmacksmuster“ – Podcast for the creative industries Saxony, 2020, Episode 1 and Episode 2, German

„Frauen gründen anders: Wie Female Entrepreneurship die StartUp-Welt aufmischt“ 2020, Business Punk, German

„Die Musen der digitalen Welt“ 2020, Volksstimme Wochenend-Magazin, German

„Wanderland. Eine Reise durch die Geschichte des Wanderns – Museumsmagazin Ausgabe 64“ 2019, Germanisches Nationalmuseum, German

„Perception is Reality. Artist texts“ 2017, Frankfurter Kunstverein

„Fly into Space on This Virtual Reality Swing Set“ 2015, Vice

More articles


Prof. Binh Minh Herbst

Co-Founder, XR Creative Direction

Christin Marczinzik

Co-Founder, Art Direction & Interaction Designer

Marcel Wiessler

Research & Development, needle

Felix Herbst

CTO & Consultant, prefrontal-cortex

Alexander Dalbert

Design Generalist, Photo & Video production

Victor Stockert


Julia Becher











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