Tree Potential Project

Interactive Web App helping to plant trees

prefrontal cortex, Microsoft, SilviaTerra LLC

Project date

December 2018 – April 2019


Tea & Water Ltd.

International Earth Day is used annually to raise awareness and appreciation for nature’s diversity and beauty. With the Tree Potential Project, Microsoft wants to contribute to this by making data collected from forests in the United States available to the public.

Together with Prefrontal Cortex, Tea & Water Ltd., Microsoft and SilviaTerra LLC, we have created an online tool to innovatively visualize and explore tree populations.

The visualization is based on satellite data, collected and evaluated by SilviaTerra LLC using Microsoft AI, which is used to manage forestry operations and conserve forest resources. We process this data to create a multi-layered sculpture that combines the fascination of Big Data with generative design.

Every forest has a story. It is often as amazing as it is individual and can be defined by different tree species, creatures, raw materials or climatic conditions. The Tree Potential Project aims to tell these stories and shows us how we as a society can contribute to the preservation of the forest and its special characteristics.

Select one of the 20 available National Parks on an interactive map and get detailed information about the local tree species, their percentage distribution and average growth height as well as trunk circumference. In addition, each forest contains a “story layer” that visualizes the area’s specific characteristics, such as a high carbon content or the habitat of a rare bat species. Together, this information results in a modern data display that enables exciting navigation through the layers of the forest.

In the end of each forest page the user also has the opportunity, with the support of Microsoft, to donate to the non-profit nature preservation organisation The Nature Conservancy. This is to ensure that the stories of the forests are not only told, but can also survive.

Teaser for Tree Potential Project
Diagram for Tree Potential
Teaser for Tree Potential Project
Diagram for Tree Potential
Teaser for Tree Potential
Diagram for Tree Potential
Teaser for Tree Potential

Ready to start your project? Reach out to us!

For job applicants: Thanks for reaching out to us! Due to the high volume of applications, we may not be able to respond to every message individually. If you have not heard from us within 10 business days, please understand that we cannot follow up on your proposal at this time.


Mo–Fr: 10:00–18:00 CET


Designhaus Office 106/107
Ernst-König-Str. 1
06108 Halle (Saale)

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