Sustainability AR-Rally

immersive marketing in WebAR
Teaser image of Deutsche Bahn Sustainability AR Rallye

Deutsche Bahn


prefrontal cortex, Victor Stockert

Project date

July – September 2020

Try it yourself

Sustainability AR-Rallye

In the Sustainability AR-Rally, everyone can experience Deutsche Bahn’s sustainable initiatives as playful virtual miniature worlds on their own mobile device in augmented reality. We transformed five of their most exciting  ecological topics into vivid and engaging animated stories that invite you on a journey of discovery.

Explore the 3D scene on seamless mobility connection. Drag to move around. To experience in augmented reality, open this site on you mobile device.

With over 150 green activities, Deutsche Bahn, Germany’s largest passenger transport and logistics company, is committed to greater sustainability and climate protection. Unfortunately, rail passengers have little insight into these measures and don’t always have the time or willingness to learn more about them. Therefore five topics were selected and transferred for immersive marketing in animated miniature worlds as an entertaining experience for on the go. The worlds are spread across Halle (Saale) Central Station and can be easily started by scanning a QR code on posters with smartphone or tablet.

The Suytainability Rally acts like an app, but can be launched via native WebAR in the browser. This is cutting-edge technology and a huge advantage compared to traditional apps, that need to be installed on the devices, and is extremely efficient and user-friendly when travelling. As playful experience it encourages travelers to explore the train station as well as gives entertaining access to information and interesting facts about sustainability at Deutsche Bahn.

Close up of a 3D model railwail showing a woman sitting on a bench
Close up of a 3D model railwail showing a shepherd with his sheep
3D modell of model railroad for Deutsche Bahn Sustainability AR Rallye

Ready to start your project? Reach out to us!

For job applicants: Thanks for reaching out to us! Due to the high volume of applications, we may not be able to respond to every message individually. If you have not heard from us within 10 business days, please understand that we cannot follow up on your proposal at this time.


Mo–Fr: 10:00–18:00 CET


Designhaus Office 106/107
Ernst-König-Str. 1
06108 Halle (Saale)

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