Fluffy Ball VR

crazy jumping game
Project date

2019

Partner

Felix Herbst

In the Sustainability AR-Rally, everyone can experience Deutsche Bahn’s sustainable measures as playful virtual miniature worlds on their own mobile device in augmented reality. We transformed five of their most exciting  ecological topics into vivid and engaging animated scenes that invite you on a journey of discovery.

With over 150 green activities, Deutsche Bahn, Germany’s largest passenger transport and logistics company, is committed to greater sustainability and climate protection. Unfortunately, rail passengers have little insight into these measures and don’t always have the time or willingness to learn more about them. Therefore five topics were selected and transferred for immersive marketing in animated miniature worlds as an entertaining experience for on the go. The worlds are spread across Halle (Saale) Central Station and can be easily started by scanning a QR code on posters with smartphone or tablet.

The Suytainability Rally acts like an app, but can be launched via native WebAR in the browser. This is cutting-edge technology and a huge advantage compared to traditional apps, that need to be installed on the devices, and is extremely efficient and user-friendly when travelling. As playful experience it encourages travelers to explore the train station as well as gives entertaining access to information and interesting facts about sustainability at Deutsche Bahn.

If you like what you see, you are just the kind of person we like to work with. 

Let's get in touch
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google